What Your Color Choice Actually Means

Article published at: Feb 24, 2023
What Your Color Choice Actually Means
All Editorial

We all have a go-to color when it comes to wardrobe. But, what is the subconscious meaning behind our faves? Color psychology looks at the effects that colors have on our moods & behaviors. So, next time you reach for your favorite blue sweater, consider the impact it may have on the rest of your day.

image source: usertesting.com

According to London Image Institute, blue is “the color of trust, serenity and peace. It suggests loyalty and integrity as well as conservatism and predictability.” If today is the day you make your power move & you’re ready to manifest big change, perhaps you should opt for a color that better supports those vibes – like orange. Orange is said to project confidence & success, so next time you need to channel your inner extrovert, consider opting for this bold hue.

Of course it’s important to note that while each color is said to have a specific meaning, we at Forte believe in selecting the color you feel best in. Victoria Beckham (while her favorite color is actually orange) has typically opted for the neutral palette over the years. When it comes to getting dressed, she clearly feels best in the muted tones, which portray simplicity and trustworthiness. 

Confidence in your outfit is a fail-proof way to enhancement your mood & boost your self-image. When we feel good about how we look, we radiate that energy outward in our interactions and creativity. According to Self.com, there’s a science behind how our outfit choices impact our feel-good levels.

“Dopamine is responsible for anticipating how the outfit is received from others, and for gauging the feedback we’re getting from the social world. When the overall experience is positive, we experience a general boost in our overall mood.”

This phenomenon, known as dopamine dressing, is something to consider next time we choose an outfit. Whether we wake up feeling our best, or we’re in a negative mind-set (we’ve all been there!), our outfit can either maintain that feeling or give us the push we need to turn our day from gray to yellow (yellow, btw, is said to radiate happiness and cheer!).

So, what color are you wearing today? Let us know on Instagram @fortethebrand.

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